Wisdom Webinar Series: 

12 pm PST, 1 om MST,2 pm CST, 3 pm EST

The New How: Strategy that Moves at the Speed of Technology

Nilofer Merchant

Topic - Buy-in, Commitment, Teamwork…so often repeated in the corporate hallways that each of these words earns a place in the Business Buzzword Bingo Card Hall of Fame. At the same time why are will still struggling with the notion of getting everyone on the same page? According to Nilofer Merchant, “The real issue is the systemic way we go about setting the direction and making tough trade-offs. For too long, the business world has insisted that major decisions be owned by one part of the organization, the executive suite. Meanwhile execution and tactics are delegated to another part of the organization, those who actually get things done.” In her new book, The New How, Creating Business Solutions through Collaborative Strategy, Nilofer Merchant shares what’s she’s learned in her business career and successfully applied for clients like Adobe, Apple and Nokia.

Bio - Nilofer Merchant

CEO, Author and Strategist, Nilofer is a leading authority on creating business strategy to win markets. Having worked inside and outside major corporate brands like Adobe, Apple, Nokia and others, Nilofer has honed her collaborative approach to solving tough problems. As Rubicon’s founder and CEO, she leads a distinguished team of operational veterans. Having won multiple awards for her insights on applying strategic thinking and innovation, she’s been quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune and The Wall Street Journal.

System Requirements
PC-based attendees: Required: Windows(R) 7, Vista, XP, 2003 Server or 2000
Macintosh(R)-based attendees:Required: Mac OS(R) X 10.4.11 (Tiger(R)) or newer

Contact rossella@sbodn.com  for any questions regarding the event.